Veteran rapper Rashid Kay sparked controversy with his recent statement on SA Hip Hop, asserting that the genre tends to attract fans who are reluctant to spend at events and clubs.

 

Veteran rapper Rashid Kay sparked controversy with his recent statement on SA Hip Hop, asserting that the genre tends to attract fans who are reluctant to spend at events and clubs.Veteran rapper Rashid Kay sparked controversy with his recent statement on SA Hip Hop, asserting that the genre tends to attract fans who are reluctant to spend at events and clubs.

Speaking candidly on Gigi Lamayne’s popular podcast “Point Of View (POV),” Rashid highlighted the financial challenges faced by SA Hip Hop events, noting a noticeable disparity in spending compared to other genres. Despite his significant contributions to the culture, including organizing events like Back To The City and conducting Masterclass sessions aimed at elevating the rap scene in South Africa, Rashid revealed that some of his initiatives faced setbacks due to low spending from Hip Hop fans.

“One of my Masterclass sessions was canceled after a club owner complained that the Hip Hop crowd doesn’t spend,” Rashid disclosed. He recounted a club owner’s observation that while Hip Hop events may draw larger crowds, they often result in lower revenue compared to events catering to other music genres, such as Amapiano.

Addressing the need for revitalization within the SA Hip Hop community, Rashid emphasized the importance of revisiting the genre’s foundations and devising new strategies for success. He suggested a collaborative effort to attract larger audiences and increase revenue, pointing to the potential profitability of Hip Hop events if properly managed.

“In light of the current atmosphere and reception within the SA hip-hop culture, a revival of the genre necessitates a return to the basics, starting anew from the drawing board,” Rashid remarked. “We need to come up with some sort of a plan… If we can have 22,000 people without selling out the lineup like bringing other people the so-called crowd pullers from other genres. If we can pull 22,000 people then hip-hop is still there, people are still hungry for hip-hop, and that makes money,” he added.

Rashid’s comments shed light on the financial dynamics of the SA Hip Hop scene, urging stakeholders to explore innovative approaches to sustain the genre’s growth and profitability.