Rihanna has announced that her beauty brand, Fenty Beauty, has partnered with the 2024 Paris Olympics and Paralympic Games.

Rihanna has announced that her beauty brand, Fenty Beauty, has partnered with the 2024 Paris Olympics and Paralympic Games.

 

 

Rihanna has announced that her beauty brand, Fenty Beauty, has partnered with the 2024 Paris Olympics and Paralympic Games. She shared the news on social media with a humorous post, featuring a photo of herself walking hand-in-hand with a Fenty Beauty lip product, which held a glass of wine in its drawn-on hand. The post also showed the Eiffel Tower in the background, adorned with the five Olympic rings.

According to a press release, Olympic volunteers will receive a Fenty Beauty makeup kit, which includes several products from the brand. The volunteers will also receive tutorials on how to apply the makeup to create a “designated look”, and Fenty makeup artists will be on hand to help.

Rihanna launched Fenty Beauty in 2017, with the goal of making the beauty industry more inclusive. The brand has been highly successful, and has helped Rihanna become one of the wealthiest female singers in the world, with an estimated net worth of $1.4 billion.

This partnership with the Paris Olympics is a major deal for Fenty Beauty, and Rihanna is “proud” to announce it. The brand’s involvement in the Games will likely help to further boost its popularity and reach a wider audience.

Rihanna has been dating A$AP Rocky since 2020, and the pair share two children, RZA and Riot. She has been focused on her family and business ventures in recent years, but has also been teasing new music and performances.

The partnership between Fenty Beauty and the Paris Olympics is a significant one, and will likely be a major talking point in the beauty and sports worlds. Rihanna’s success with Fenty Beauty has been staggering, and this deal is just the latest example of her savvy business moves and dedication to inclusivity in the beauty industry.